chanel - END OF year 2022

The bold femininity of the Chanel woman is celebrated. We find the casual gesture of a chic and free allure unique to the house.

Strength and delicacy blend in balance to allow everyone's imagination to continue the story. Several images resonate: a woman dressing, undressing, a burst of brilliance, a play of scale, a celebration...

We imagine this woman placing her necklace on her favorite house: We see her hand, we sense her neck, and we think of that timeless gesture of the Chanel woman removing her necklace, without pretense. Of that strong attitude and nonchalant allure that makes her so desirable. The woman in all her states and in all her brilliance directly intervenes on the facades of the House for this Christmas moment.

chanel - END OF year 2022

seoul and ginza motion facades

trees and social media