CHANEL - END OF YEAR 2023
PARIS CAMBON
BOW DETAIL
NEW YORK FLAGSHIP
BEIJING FLAGSHIP
HANGZHOU FLAGSHIP
LOGO DETAIL
CHANEL is taking part in the enchantment and celebration of the end-of-year festivities by creating decorations that adorn and illuminate the House's boutiques from mid-November to the end of January. The façades of the CHANEL boutiques will be adorned with a necklace of pearls and gold chains on which the House's codes and emblematic elements are echoed. Usually worn in the hair, on a jacket as a brooch or around the neck, these symbols, including the camellia and the bow, are revisited here in a large format. Pearls, ranging from iridescent white to deep black, shimmer in the night, while delicate pendants – hearts, stars, camellias and four-leaf clovers – intertwine to wish love, adventure, harmony and luck for the end of this year and the next.
WISH CARD
DISPLAY TREE
CHARMS
DIGITAL WISH CARD
TREE AUCTIONED FOR CHARITY
PACKAGING